Fats - the problem is Saturated and Omega-6 Fatty Acids.Ojai Natural Foods, like many others, believes that many of American's dietary issues with fats stem not so much from the consumption of too much fat but excessive consumption of the wrong types of fats - mainly saturated fats (found mainly in animal meats and dairy) and Omega-6 unsaturated fats - both of which we have a negative bias and formulate to limit.
This is our formulation approach to fats. While based on science, we are unable to make nutritional or health claim related to much of this approach as the science is not settled to the satisfaction of the FDA - who, as you might expect, move rather slowly when setting national policy. Although we are constrained in sharing the rationale for our enthusiasm, we continue to formulate in a manner to deliver consumers nutritious foods
Good news is that food regulators have also signaled a change in their approach to fats with the FDA acknowledging that "the science related to public health recommendations ... has evolved" and that they no longer see their 1993 "low fat" regulatory approach as being a prerequisite of a "healthy diet". Rather, they now believe that foods that are not "low fat" could still be healthy provided "the sum of the monounsaturated fats and polyunsaturated fats are greater than the total saturated fat content of the food" and meet other nutritional targets. This is a good sign, in and of itself, and heralds good thing to come from FDA actions in 20 years. However, the FDA is not able or willing to fight a battle against the Omega-6 PUFA lobby, clearly politically an impossible task. For more information on fats, see this post.